Search Engine Optimization Basics
Search Engine Optimization (SEO) is typically the third step in any new website development with Alpha Mindset. SEO is the process of affecting the visibility of a website or a web page in a search engine’s "natural" or unpaid ("organic") search results by means of organizing and labeling pages appropriately. In general, the higher ranked (closer to the start of the search page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image, video local databases, news outlets, and vertical market sectors.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Additionally promoting a site on social media to increase the number of back links, or inbound links can aid in SEO.
Search Engine Organization
The first step in any SEO endeavor is to structure a new or existing website’s pages into a structure that is easy for search engines algorithms to search. Alpha Mindset keeps up to date on how majors Search Engines (like "Google" or "Bin") like to index websites. We make sure that our client’s sites will be organized in a consistent and logical fashion that will make it easy for your site to be indexed. This makes it much easier for a Search Engine to find what it’s looking for and compare it to what the Search Engines users are looking for. Just being faster at this can improve your rank with search engines; they reward consistency
Search Engines do not like links that go nowhere. This "Link Rot" is easily solved with significant organization efforts. We make sure all of your pages go somewhere and keep you up to date on your dead links. Helping them point, at the very least, somewhere on your site, but preferably to the content they are supposed to reference.
One of the most important was to use SEO to improve your page rankings are through localization or regionalization. When you search for something on the internet there are two ways for a search engine to narrow your results by location; First though location data it can pull from your internet connection; and two by asking for something in a particular location. To use this to our advantage we can create page structure that mimics existing pages, but in a different location based on metadata or location keywords in the page.
Alpha Mindset has become particularly adept at implementing this for franchises that want locations to feel local for their end users, but still have a cohesive brand image across all pages. This actually helps SEO in two ways. First, the Search Engine looking at this assigns more rank to the reference of the location for which the end user is searching. Two, it creates more relevant pages to add to the whole website ranking.
Quite often, a single Keyword can be said a variety of ways. SEO, for example as seen above can be Both Search Engine Optimization and Search engine Organization. Any end user could be searching for either, but we would want them to land on this page none-the-less. It is much easier to create a link that tells a search engine, if someone is looking for Search Engine Organization, please direct them here; rather than create a whole separate page to do just the same. There are many of these types of Alternate Permutations that should result in the same end goal, a page visit to our site. Alpha Mindset’s years of experience at web site development can help you gather all the permutations for any SEO endeavor.
How Can We Help You With SEO
SEO is constantly changing, let Alpha Mindset stay up to date on the latest in SEO. We can take the guesswork out of SEO, leaving you to stay focused running your business, while we handle the detailed ins-and-outs of the SEO best practices.