Search Engine Optimization (SEO) is the third step in any new website development so to speak. First you need a website design, second you need a place to host it, third you need to make sure people can find it. This is where and Alpha Mindset SEO specialist steps in. SEO is the process of affecting the visibility of a website or a web page in a search engine’s "natural" or unpaid ("organic") search results by means of organizing and labeling pages appropriately. In general, the higher ranked (closer to the start of the search page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image, video local databases, news outlets, and vertical market sectors.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Additionally promoting a site on social media to increase the number of back links, or inbound links can aid in SEO.
At Alpha Mindset we follow an SEO process tree that always gives good results:
- Structure a website according to how we want it indexed
- Customize page titles and descriptions to build on themselves
- Every picture gets and alternate title
- Add localized redirects for every page appropriate
- Add redirects of alternate versions of each page where appropriate
- Use google webmaster tools to highlight website structure
- Index the site
- Fine tune SEO